Strategic Work.
A mix of academic and real-world work, campaigns, strategies, and content.
Nike Move to Zero Sustainability Analysis
ECON260
Analysed Nike's Move to Zero initiative through an economics lens, linking climate innovation to SDG 13 and identifying the consumer demand and resource efficiency factors driving it. Graded in the top two students in the subject.
Cradle to Cradle Certification
MARK230
A strategic proposal for achieving Cradle to Cradle Gold certification on a designer reusable water bottle, using Dopper as the reference point. Built the case across all five certification categories: Material Health, Product Circularity, Clean Air, Water Stewardship, and Social Fairness.
Broth Records Campaign Strategy
A full campaign strategy built from scratch for an independent music label. Covers buyer personas, SWOT analysis, the PESO model, and a content map from awareness to advocacy. The label offered me an internship off the back of it.
Marketing Principles Report
MARK101
A full strategic report covering situational analysis, segmentation, and targeting for Picea, a proposed new product in the ice cream industry.
Social Media Ad Explainer
A short video breaking down how paid and organic digital advertising works. Made for an assignment, but built to actually be useful. The focus is on the strategic thinking behind the tactics, not just the jargon.
